Olena Kovalska
Deputy Head of the Office of the President of Ukraine.
Olena was born on March 7, 1974.
Education:
Chartered Institute of Marketing (CIM), PD, 2009.
Kyiv National University of Construction and Architecture, construction engineer, 1996.
Career:
Olena started her career in 1997 in international companies: McDonald's Ukraine (where she worked her way up to Marketing Supervisor) and METRO Group.
From 2009 to 2011, she was the Marketing Director at the Farmastore company.
From 2012 to 2016, Olena worked as Marketing Director at JSC Bank Renaissance Credit (part of the FUIB Group) and FUIB Bank.
From 2016 to 2021, she worked as the Director of the Marketing Department at the state-owned JSC Oschadbank. In this position, she reformed the bank's brand, its repositioning, and marketing policy. Oschadbank became the first state-owned company in Ukraine to receive an Effie Award for its implemented strategy to launch the "Build Your Own" brand.
For many years, she has been working voluntarily for charitable organizations, including SOS Children's Villages (Ukraine-Austria).
In 2021, she joined the Office of the President of Ukraine.
Since 2022, she worked as the Head of the Cabinet of the Head of the Office of the President.
By the Decree of the President of Ukraine on March 29, 2024, she was appointed the Deputy Head of the Office of the President of Ukraine.
Awards:
Best Marketing Team in the Financial Segment in 2013 and 2017 according to the All-Ukrainian Advertising Coalition.
9 Effie Awards.
Best Banking Advertising Campaign in 2017 (FinAwards 2017, gold).
Best Banking Advertising Campaign in 2019 (FinAwards 2019, silver).